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mdz on listening to users

·1 min

Matt Zimmerman writes about whether we should listen to users. It’s a great post, and you should read it, but the summary is:

  1. If you want inspiration for a new product, don’t listen to users, watch them
  2. To test whether a product is a good fit, ask users for feedback and listen to it
  3. If you want to incrementally improve an existing offering, don’t listen, gather data

I’m over-simplifying, you should read the original post. I also wonder whether it should be “when is it safe to not act on user feedback”, rather than “not listening” per se.